Paid Media

Co-founded a fitness subscription brand that sold 1,500+ curated boxes in its first year, scaled with Meta/Google Ads (3.8x ROAS) and email campaigns (38% open rate).

Meta Ads (Facebook & Instagram)
Ran 5 ad campaigns for Dure, spending over £8,000 and achieving up to 2.8x ROAS overall, with one top-performing set reaching 3.8x ROAS.

  • Created and tested multiple ad angles: motivational quotes, price/value offers (“£30 for 3 items”), and social proof via athlete testimonials

  • Formats included static posts, carousels, countdown stories, and short-form video

  • Focused on lookalike and interest-based audiences (e.g. runners, Gymshark fans), plus 30-day website retargeting

  • Refreshed creatives every 2 weeks to avoid fatigue and keep CTRs above 4%

Campaign:
“Fitness Starter Kit” launch — lifestyle-led static ads targeting gym newcomers (age 25–35), combined with a 10% discount code → 4.2% CTR and 150+ sales in 10 weeks.

Google Ads
Built and managed 3 campaigns across Search and Display (excluding YouTube), driving a 15% increase in site traffic and 5.5% conversion rate on high-intent keywords.

  • Designed branded display banners and ran keyword-focused search ads around fitness boxes and gym starter kits

  • CTR averaged 3.1%, contributing to consistent monthly sales

  • Currently completing the Google Ads Search Certification (July 2025) to deepen optimisation and bidding skills

Instagram-Specific
Supported organic growth with static and Story ads, using swipe-ups, polls, and branded content hooks.

TikTok Ads (Early Testing)
Ran 2 test campaigns experimenting with native-style short video and trending audio

Achieved 1.9% CTR and strong learnings on creative pacing, hashtag strategy, and platform tone

Email

I’ve led end-to-end email marketing for B2B and DTC brands—from strategy and copy to automation and reporting. My campaigns focus on engagement and conversion, with a strong grasp of brand voice and customer journey.

  1. At Ashbury, I built a compliance-focused B2B newsletter from scratch using Brevo, growing it to 300+ subscribers and generating over 30 direct sales of a digital compliance guide.

  2. For Dure, I managed weekly campaigns and automated flows in Klaviyo, achieving a 38% open rate and 8% CTR. Email was the brand’s highest-converting channel, helping to sell over 1,500 subscription boxes in its first year.

  3. I also ran campaign-specific flows for Dure’s marathon partnership promos, writing and scheduling segmented emails that contributed to 2.8x ROAS across integrated paid and email activity.

  4. For a the nutricosmetic brand, I rewrote their entire email welcome journey—leading to a 12% lift in engagement and improved first-purchase conversion within two weeks of launch.

  5. I developed a full campaign concept and email flow strategy for Upworld Agency (pitch), designed in Canva and written to fit their tone.

Partnerships

Over the past 3 years I’ve Generated over £250,000+ GMV from partnerships and collaborations.

I’ve led and supported partnership efforts across multiple brands, from cold outreach to co-branded campaigns. At Ashbury Global, I generated over £48,000 in new revenue through collaborations with flavour houses and packaging labs. For Dure.uk, I secured partnerships with three marathon events and one wellness brand, driving over 100 direct sales from just 50 cold emails. I’ve also managed influencer collaborations, onboarded 40+ wellness partners for a nutricosmetic brand, and coordinated over 50 ad placements—contributing to a 25% sales uplift. I'm experienced with Notion and Airtable for pipeline tracking and have created co-branded materials to boost visibility and engagement. While partnerships aren't my current focus, I bring strong relationship-building skills and a track record of impact.

Organic

I’ve grown engaged communities and email lists through content creation, SEO, and lead generation campaigns across multiple projects.

I’m comfortable with organic marketing, having developed content calendars, created and edited assets, and managed campaigns using tools like Later, Canva, and Meta Business Suite. For Dure, I helped grow the email list to 1000+ subscribers through lead magnets and giveaways, producing engaging, SEO-optimized content that drives community growth and conversions. In July (2025) I’m leading a 30-day challenge to grow LetterToMyself.co.uk organically to £1,000/month revenue—focusing on storytelling and audience engagement without paid ads.